Ason Group
A website redesign for a traffic engineering and transport planning consultancy, turning a large, dated site into one that's easy to explore.
- Client
- Ason Group
- Role
- UI/UX Designer
- Year
- 2024
- Category
- Web Design
Case study
Overview
Ason Group is a traffic engineering and transport planning consultancy working across the private and public sectors. Its website needed to modernise, and to show the depth of the company's expertise more clearly.
The challenge
Years of projects and services had left the site with a lot of information that was hard to navigate and visually dated. Visitors had to dig to understand what Ason does and the work behind it.
The approach
I reorganised the content into a clearer structure, so services, projects and the team each have an obvious home. A stronger visual hierarchy, simpler layouts and more concise content make key information quicker to find and easier to take in.
Outcome
Live at asongroup.com.au: a cleaner, more professional site where services, projects and the team are each one click from the homepage.
