Auriga
An e-commerce site for a luxury kitchen appliance brand, with a configurator that keeps customisation calm and premium.
- Client
- Auriga
- Role
- UI/UX Designer
- Year
- 2025
- Category
- Web Design
Case study
Overview
Auriga makes hand-finished kitchen ranges and appliances for people who treat cooking as a craft. The brand needed an e-commerce site as considered as its products, with a way for buyers to configure their own.
The challenge
Luxury and customisation pull in opposite directions. A configurator brings choices, steps and options; a premium brand needs calm, space and restraint. The site had to do both, on a tight timeline.
The approach
Balanced layouts, refined serif typography and quiet detailing carry the sense of quality. The configurator, Build Your Own, is a clear sequence of choices, colour then finish, so buyers can shape their range without wading through complexity.
Outcome
Live at aurigakitchen.com: a storefront that matches the brand's craftsmanship, delivered on a tight timeline, with a configurator that feels like part of the experience rather than a form to fill in.
