Sophiie AI
Website, dashboard and design system for an AI receptionist, redesigned as the product grew past its MVP.
- Client
- Sophiie AI
- Role
- UI/UX Designer
- Year
- 2024
- Category
- Product Design
Case study
Overview
Sophiie is an AI receptionist for service businesses. It answers calls, messages and emails, captures leads and books jobs around the clock. I designed the marketing website, the product dashboard and the responsive views in between, as the platform grew from an early MVP into a full product.
The challenge
Sophiie started with a single core feature and an interface built around it. As the inbox, scheduling, customers and invoicing arrived, that early UI couldn't hold them. The product needed a structure that could keep growing, and a cleaner, more modern look to match.
The approach
I reworked the layouts and user flows with clarity first, especially where the product carries the most weight: the inbox, the schedule and the data-heavy tables behind invoices and customers.
Alongside the product I built a flexible design system, so the website, the dashboard and the mobile views share one set of components and one visual language.
Outcome
The website, dashboard and mobile views now share one design system, so new features slot in without a redesign. The inbox, schedule, customers and invoices follow the same patterns, which keeps a growing product easy to learn.
